Minneapolis agency Space150, known for ever reinventing their logo and brand identity, applied that tack to the staid tradition of the agency holiday card. Instead of sending a company photo out to followers a la Kardashians, they conducted a social experiment: would people choose to give or receive this holiday season? Their digital card instructed people to tweet “@space150 #give” to donate $10 to fight cyber bullying or “#receive” to pocket the $10. The effort landed them on Digiday’s list of best agency cards of the year.

Results are in, and it turns people are givers—when Twitter’s watching, anyway. With 92 percent of participants opting to give, the experiment raised $1,390 for PACER’s National Bullying Prevention Center.