Mugshot Monday: What is your favorite color?
Rex Sorgatz: Ostentatious Black.
MM: What is your favorite sport?
MM: What is your all time favorite logo design?
RS: I‚Äôm really into the upside-down Standard Hotel logo right now.
MM: Can you drive a motorcycle?
RS: Can I? No. Will I? Yes!
Yes, yes, really deep stuff.
I despise digital/creative agencies! They‚Äôre slow, ineffectual little monsters. And they bill you like lawyers.
But I like to create companies around the fringes of what I hate. So I came up with this twist on the idea: a very horizontal organization that consists of a loose collection of talented but disparate people (designers, developers, marketers, content specialists, product managers) to crowd-source projects. We borrow a trope from cloud computing: finding the resources for the task at hand. Some projects are huge and involve hiring dozens of people, whereas others are just me helping someone figure out a solution to a problem.
Yes, yes, he never ceases to amaze. …or something.