Listen to Gavan Fitzsimons, professor of Marketing and Psychology at Duke University, and Ravi Dhar, professor of psychology and director of the Center for Customer Insights at Yale University, discuss morality and shopping (on MPR).
Psychologists have discovered that virtuous shopping in the laboratory, that is buying earth-friendly products, can lead to lying, cheating, and stinginess. But in real life, is there a connection between how we feel, what we buy, and how we behave?
This should be pretty fresh on our minds considering the amount of shopping going on over the holidays. Have you noticed the connection? Do tell. How do you fare with angry shopping?