Need to reach people in MPLS + STPL? Sponsor Secrets of the City!

Go ahead and send us an email and we can answer and questions you may have! advertise @secrets of the!

About Secrets of the City

Secrets of the City has been delivering Arts & Culture information to MPLS + STPL readers since waaay back in 2008! An off-shoot of The Rake Magazine, Secrets is now the area’s best newsletter.

Readers receive events—music, art openings, book readings, beer release, and much more—at small and under-covered venues around town, tips on upcoming happenings, tips and tricks for navigating the cities, and other lifestyle information.

About Our Reach

We currently land in over a 1,600 inboxes a day! Our primary newsletter list has around 5,000 subscribers on our daily newsletter and we’re around a 25-35% open rate, which is 10-20% higher than the industry average. We even reach 2,500 readers more than once a week! We’re also quite active on Twitter (10,400+) and at times Facebook + Instagram. We also have over 4,000 active website users per month, nearly all of whom are in MPLS + STPL.

About Our Readers

The vast majority of our readers live in MPLS and STPL proper. They use mobile devices as much as they do desktop computers, and they get their info from us from email and social media.


We want advertisers who are a good fit, so we’re often flexible on our rates. And we especially like it when you book out more than one day. We can get you into our newsletter and social—we sell placements by the day—for as low as $85 a day!

What We Need From You

At least two days before your first ad runs, we’ll need:

  • An image 600 pixels wide and 250 pixels high
  • Between 100-175 words of copy
  • A logo to put in our header
  • Any custom links that you’d like us to use
  • Any social posts you’d like us to send (that will be labeled #ad or #spons)

We can send examples to you if you need them!


We’ll send you an invoice for your ads before the first run date. We then require electronic payment within 1-2 days of the first ad running. Since we use PayPal, we accept most major cards. And because it’s electronic payments, you can also pay per ad or for the entire run, it’s up to you! We’ll also send you a proof of performance after each ad run.

Advertise With Us!

We currently sell our advertising by the day—buy a newsletter placement and get the website and social media included. We don’t list a rate card because we’re flexible on our ad buys and sponsorship packages, and can work with advertisers’ budgets.

Recent advertisers and sponsors have included The M, Red Bull Sound Select Series, The Minnesota Orchestra, The Varsity Theater, The Walker, The Beer & Bacon Classic, Annie B’s Classic Caramels, and others.

To inquire, please email “advertise [at] secretsofthecity [dot] com”.