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MNSpeak: Talk

Secret of the City: Rake For Sale

MinnPost's David Brauer pieces together a couple facts and with an anonymous source postulates that The Rake is for sale. The asking price? $395,000.

189 Reader Comments

Max Sparber  url12:12am
Feb 21

Looks like this is still unconfirmed, but if it is the case, I hope Rake finds a god buyer. I agree with Brauer's assessment that the magazine "has a knack for finding -- and funding -- original voices that other outlets might pick up, but if his exit means one less place for them, we're all a bit poorer," and not just because I have worked with The Rake.

Jonestown (not verified)01:01am
Feb 21

Sad thing is, there was a brief period of time, during the last 18 months of Han Eisenbeis's tenure as editor, that The Rake was a Twin Cities must read, a genuinely interesting voice in a city desperately in need of one. But no surprise to anyone, just as Hans - and the magazine - were starting to enjoy well-deserved accolades, Tom's insecurities got the better of him and he fired the editor responsible for making the magazine what it was. Since then, under Tom's heavy-handed editorial "guidance," it's been a bland, utterly predictable parade of platitudes. Tom's a publisher, not an editor, and the magazine stinks because he thinks he can do both. What a pathetic, sad, mess.

Jen218 (not verified)01:09am
Feb 21

Jonestown - Wonder what's wrong with the Rake? Take a look at Bartel's recent "Americans are dumb, but I'm smart" column in the March issue. The guy doesn't need a magazine - he needs a warm bowl of soup, a pat on the head, and a therapist.

Max Sparber  url01:31am
Feb 21

His piece on United Healthcare being sued by the Attorney General of New York is an example of "Americans are dumb, but I'm smart?"

That's a very odd read on the column.

acalhoun08:01am
Feb 21

Conflict of interest....

Comments sponsored by
taulpaul08:12am
Feb 21

Throw in mnspeak.com, and I'll think about it, but that would def. reduce the asking price.

rex  url08:13am
Feb 21

You know who really wants to buy The Rake? Me!

If the mag scene in Minnie weren't so damn crowded... and if they threw my baby in with the deal....

aliecat  url08:14am
Feb 21

Tell Tom I'll call him after I balance my checkbook.

jderusha08:16am
Feb 21

I'd go in half with you, Rex.

justpbob  url08:23am
Feb 21

I'll chip in, but only if moto is renamed Secrets of the Smokefree City and Corn Guy gets his own column.

foof (not verified)08:34am
Feb 21

What ever happened to Hans, anyway?

ryanol (not verified)08:41am
Feb 21

that posting says nothing of the web properties.

Is this for the assets "physical" rag only.

mazasapa08:52am
Feb 21

I'd buy it, but then half those people would lose their jobs.

s4xton  url08:55am
Feb 21

I'd buy it, but then half those people would lose their jobs.
Submitted by »»» mazasapa

Then a year later, all of them would and you'd be out a half mil.

mazasapa08:57am
Feb 21

Prob-lee.

ryanol (not verified)08:59am
Feb 21

if it included the newly redesigned site and this here joint plus the physical assets...might be more attractive.

realistically, how many citypages can a person read while doing the laundry?

I assume that the rake doesn't actually own/run a printing press but subs it out?

DouglasG  url09:04am
Feb 21

Who would want this place? Oh! You people posting from the future must know something...

bud jr (not verified)09:10am
Feb 21

Hans and his sister were last seen toiling for Ticketmaster...

miller09:17am
Feb 21

That's a very odd read on the column.

I think Jonestown is referring to this Bartel column.

Cat  url09:18am
Feb 21

My most pressing concern: Dude weather.
Is he part of the package? Will he ever find a stable home?
DW must stay at least through July 19 for the love of gawd.

David Brauer (not verified)09:24am
Feb 21

ryanol -

The listing clearly states "monthly magazine and associated website."

Aaron - thanks for the link.

Kevin (not verified)09:25am
Feb 21

Dude Weather has an open invitation to be the regular City Pages weatherman, should he ever become available.

ryanol (not verified)09:29am
Feb 21

my bad Dave....fact checking; thats why your the pro journalist and I'm the snarky commenter?

call me crazy for thinking that including such info as daily uniques would help facilitate a sale of a modern publishing entity.

David Brauer (not verified)09:32am
Feb 21

R. -

Here's where I admit my ignorance. Outside of Alexa - and probably not even there - I don't know where to get a fair read on uniques. It isn't listed in the ad, on the Rake's pages, and of course Tom wasn't talking.

But you're right - it's meaningful info. Again, suggestions about freely available and legit traffic stat sites welcome.

bud jr (not verified)09:33am
Feb 21

Will a derusha ownership lead to less "slutty" fashion spreads?

grote (not verified)09:42am
Feb 21

I've found the perfect buyer, and I'm currently trying to broker a lunch appointment between Bartel and Par Ridder. What's 5% of $395,000???

ryanol (not verified)09:48am
Feb 21

David I am not taking any shots at your piece, just stating I think the listing should have those details.

I once worked in the circulation dept of a newspaper and have a hard time believing "circulation" numbers at a free mag; regardless of ABC audits.

miller09:53am
Feb 21

I think the listing should have those details.

I'd imagine that a potential buyer would get those details when they talk to someone at Calhoun. Why would the seller include those stats in the listing?

David Brauer (not verified)09:54am
Feb 21

R. - no, I get that; sorry if it came off defensive. But your comment did make me wish there was a non-phony place to get those numbers so they can be included in stories.

After all, with the right traffic service, websites generate ABC numbers every day. Journalistic sites (including my own) should include them. As Mark Gisleson noted, MinnMon does include a stats link at the bottom of its home page.

David Brauer (not verified)09:56am
Feb 21

miller -

Seems like if you include print circ in the listing, you'd include web stats too.

then again, as Bartel has noted in the past, the ad rev is mostly on the print side.

ryanol (not verified)10:00am
Feb 21

@miller

your right its probably intended to separate the wheat from the chaff

ericam  url10:01am
Feb 21

Bewwy intewestink.

Despite Tom Bartel, I do really like The Rake.

And hello, how many times have Tom and Matt tried to remind folks that Matt owns mnspeak. Of course mnspeak's future should not be implicated by that of The Rake... ... ... Heh. Heh heh.

rex  url10:06am
Feb 21

RakeMag.com stats. (Compete.com is far from perfect, but it's probably the best publicly-available source.)

I seriously wish I could be two people at once right now. I know exactly what I'd do with The Rake if I owned it.

I want to come home!

Max Sparber  url10:07am
Feb 21

I've worked at quite a few papers that have occasionally put themselves on the market. The Reader in Omaha went through three owners in five years. Another local newsweekly I worked for was constantly putting out feelers to see if anyone was interested in buying (they never were at the asking price). Until we actually see how this plays out, its' really hard to speculate as to what it might mean, if anything.

rex  url10:19am
Feb 21

Yeah, that strangely coincided with the move to NYC. I suspect it's because I now get drunk with bloggers every night.

grote (not verified)10:19am
Feb 21

is that attributable to mention on / guest editing of / linking from Gawker?

JACC10:22am
Feb 21

Top Keywords Driving Traffic to:
" rakemag.com
ktlk
"quiet city" dian

" mnspeak.com
mnspeak.com
amy hockert

rex  url10:23am
Feb 21

Yeah, it's a bunch of little things like that. I guest-edited a few blogs, my Wired stuff drew some traffic, and, well, I started updating more.

And I flirt with interns a lot. They hit refresh more than anyone else in the creative underclass.

Realtor!10:24am
Feb 21

Don't settle for less than 6% grote...

grote (not verified)10:30am
Feb 21

ahhhh....so that's why you flirt with interns!

I'll have to use that excuse on my wife, "but honey, I'm just trying to direct more traffic to the site."

grote (not verified)10:34am
Feb 21

Pimps down, hos up.

I could waste an entire day on that site. which would prolly drive down traffic @ MNSpeak.

ericam  url10:37am
Feb 21

It still pisses me off that MinnPost makes it so damn hard to comment.

grote (not verified)10:42am
Feb 21

if it were easier, it might turn into MNSpeak...and we all know how erica feels about that site. you should be glad that they put up those walls.

cantsignin!!! (not verified)10:44am
Feb 21

And another interesting graph

ericam  url10:46am
Feb 21

I keep a salt shaker in my pocket for everything I read here and at MinnPost.

MinnPost heavily moderates their comments. Each one gets individually approved, so it'll never be the free-for-all this joint is (which has it pluses and minuses). I'm talking more about the actual workflow of posting a comment. Their registration and navigation blows.

grote (not verified)10:48am
Feb 21

your blood pressure must be sky high.

Max Sparber  url10:49am
Feb 21

I've been looking for my lost shaker of salt. Some people say that there's a woman to blame.

And now I think that woman is Erica.

ryanol (not verified)10:50am
Feb 21

whaa rex guest blogging gawker doesn't get you the secret handshake for comscore?

rex  url10:52am
Feb 21

[Correction: I only fool around with temps now. C'mon, I'm a grown-up.]

rex  url10:53am
Feb 21

You want Comscore date? It's really not any more accurate than Compete. It's all one big racket.

ryanol (not verified)10:56am
Feb 21

no rex you don't have to whip it out....so to speak

Melinda Jacobs (not verified)11:06am
Feb 21

I have NO downside to putting a voice to MY opinion... So here goes....
We are living in a world that is always changing thanks to the future of the
most potential lucrative demographic----15-30 year olds.

Is this the end of the era of where all of our future young leaders get their
information from the print media?-----I don't think so.
While my teenage children and many of their peers may rely on the Web
to source information---I have talked to plenty of people who still insist on
being informed by what is in print........A good book-A good magazine and
YES a good paper. The kind of paper that still leaks ink when it gets wet
and the kind of paper that is willing to give people from ALL walks of life
an opportunity to be heard.
I write for the RAKE and I have NEVER been told... despite a lot of flak from a lot of.....how shall I say this nicely....very vocal readers.....
to change my content and to give into the pressure of conforming to
what the majority says is NEWS.
I HAVE been told to NOT let anyone kill MY personal take on life
in order to be popular to a bigger group of readers and to potentially
make THE RAKE more money. So.. all of you skeptics and hopefully open-minded people---- since MN Speak and THE RAKE have
the guts to take chances....I am taking a chance by possibly not being
able to potentially give MY take on "Society" but doing what my instincts
have always done and that is to Voice what I believe NOW and deal with the consequences LATER.

grote (not verified)11:09am
Feb 21

um...you go girl?

ericam  url11:11am
Feb 21

Now, Max, you know it's nobody's fault.

miller11:14am
Feb 21

That was fun.

JACC11:14am
Feb 21

Don't worry Erica, inside I'm sure Max knows, it's his own damn fault.

Irwin Jacobs (not verified)11:16am
Feb 21

Melinda, get back to your room. If I ever catch you writing run-on sentences with CAPS again, I'm taking away your boat.

ryanol (not verified)11:18am
Feb 21

NO MY A YES ALL RAKE NEVER NEWS I HAVE NOT MY THE RAKE MN THE RAKE MY NOW LATER.

Melinda are you okay? blink twice if your okay?

I thought for sure it was code for Im buying the rake....dang

nateek11:18am
Feb 21

Irwin -
Don't forget the power...of...ellipse...!

Criswell (not verified)11:19am
Feb 21

We are all interested in the future, for that is where you and I are going to spend the rest of our lives. And remember, my friends... future events such as these will affect you in the future.

foof (not verified)11:19am
Feb 21

So, the Rake must still have a pretty hefty copy-editing staff.

grote (not verified)11:22am
Feb 21

perhaps we just witnessed a full looner ellipse?

JACC11:24am
Feb 21

So, the Rake must still have a pretty hefty copy-editing staff.

I've wondered the same thing.

ericam  url11:27am
Feb 21

Editing aside, I appreciate Melinda dropping by to share her two cents. It confirms some positive things folks have said about The Rake.

How many people here would secretly like a job at The Rake?

nateek11:28am
Feb 21


perhaps we just witnessed a full looner ellipse?

Damn! That is SO fast and SO good!

I'll apologize on behalf of MNSpeak that we're going after Ms. Jacob's post with such voracity, but simply as a piece of written language, it really was stunning.

baker11:28am
Feb 21

print is dead......

trees.

Save the trees, use plastic modems.

grote (not verified)11:28am
Feb 21

16?

Melinda Jacobs (not verified)11:29am
Feb 21

Yes I am fine just needed to vent....
I feel better. Time to go and do what I do best......
oops that ONE thing I do best will be kept under lock and key.

JACC11:33am
Feb 21

How many people here would secretly like a job at The Rake?
Probably most.

How many would rather their family have bajillions of dollars?

nateek11:36am
Feb 21

How many people here would secretly like a job at The Rake?
Probably most.

How many would rather their family have bajillions of dollars?

How about all of the above?

ericam  url11:37am
Feb 21

This is probably a question that's been asked and answered many times for many different publications, but...

All the revenue is in print, but so is the majority of the cost. What happens if the print goes away?

aliecat  url11:38am
Feb 21

I'll apologize on behalf of MNSpeak that we're going after Ms. Jacob's post with such voracity, but simply as a piece of written language, it really was stunning.

That and we're elitist pricks, Nate. /kidding...sort of...

nateek11:41am
Feb 21

What happens if the print goes away?

I'm no business man, but I think blank pages would sell even worse than pages with print on them.

miller11:42am
Feb 21

All the revenue is in print, but so is the majority of the cost. What happens if the print goes away?

There's not much revenue in online. So you end up with not much of anything.

JACC11:44am
Feb 21

How about all of the above?
Exactly.

I don't think being a heiress and having a column "daddys little girl" is enduring to most people. Also, I could be wrong, but it doesn't seem like Ms.Jacobs has trained as writer and more or less picked up the column for kicks. Kudos to her for doing something, but it seems like a vanity project when with her resources philanthropy may be a better profession.

Generally, flaunting wealth is frowned upon, yet somehow because it's The Rake it becomes a good thing?

We digress. The thread is about the sale of the Rake and unfortunately Melinda's obfuscated comment may speak volumes on the topic.

grote (not verified)11:45am
Feb 21

also, I would imagine that labor costs outweigh printing & distribution costs...and labor costs don't go away when you do away with print. so you're left with a slight reduction in costs and a huge reduction in revenue...doesn't work.

ryanol (not verified)11:45am
Feb 21

Erica I think you have to look at teh cost of producing the print as a loss leader for driving traffic on the web.

I would guess that's the reason behind the Zell purchase of Tribune. The value of apartments.com and cars.com owned by classified ventures of which I believe tribune is a major stakeholder.

Max Sparber  url11:46am
Feb 21

Ms. Jacob's blog is currently called "I'm My Own Girl."

JACC11:47am
Feb 21

@grote - I think that was a major hurdle for Minnpost.

JACC11:48am
Feb 21

Ms. Jacob's blog is currently called "I'm My Own Girl."
My mistake, the directory is "daddys-little-girl".

ryanol (not verified)11:48am
Feb 21

having divulged both husband and teenage daughter i think she falls squarely in the Mrs. territory

that is of course if you don't subscribe to the

Ms. Jacobs if your nasty....school of thought.

ericam  url11:50am
Feb 21

There's not much revenue in online. So you end up with not much of anything.

Well, it seems to me you end up with a big blog, basically. And Gawker/Gothamist have proven that it's not necessarily the case that you end up with not much of anything. Rakemag.com gets more traffic than the smallest Gothamist network sites, so....

My point being it seems like it could be reimagined with the type of content they already have. Somebody's got to have some dough to invest in that kind of project, though. You don't get 16 dedicated writers for free.

rex  url11:51am
Feb 21

There's not much revenue in online.

Errr.

(By volume, there's more advertising revenue online than there is in magazines and radio. Soon it'll surpass tv and newspapers too.)

JACC11:51am
Feb 21

Ms. is a general title of respect.

1. a title of respect prefixed to a woman's name or position: unlike Miss or Mrs., it does not depend upon or indicate her marital status.

ericam  url11:53am
Feb 21

compete.com is crack, by the way.

ryanol (not verified)11:54am
Feb 21

@JACC
always using your grammar to bully around my humor aren't you?

;)

Melinda Jacobs (not verified)11:59am
Feb 21

Your right JACC I am NOT (Trained as writer). I am trained in journalism
by one of the top pro's in the field.
If you want to take shots than take them at Lilyan Wilder her
former students speak for themselves.
Let's see Oprah, President Bush Sr, Maria Shriver, Peter Jennings,
and oh ME:) Now I really do need to go and rest up for my
long day of shopping and lunching.....
Kidding....I am off to hang up signs around downtown to save the
Whales in Lake Mtka.

ranty12:02pm
Feb 21

Wow.

JACC12:03pm
Feb 21

Nice name dropping now I'm super impressed and you've totally dispelled all criticism against you.

dezelske (not verified)12:04pm
Feb 21

At this point I have to assume the commenter behind Melinda's name is fake. Otherwise I'm going to just throw myself down some stairs.

Rake Copy Editor (not verified)12:06pm
Feb 21

You're right, JACC. I am NOT trained as writer. I am trained in journalism by one of the top pros in the field.
If you want to take shots, then take them at Lilyan Wilder. Her former students speak for themselves.

ryanol (not verified)12:06pm
Feb 21

"I am off to hang up signs around downtown to save the
Whales in Lake Mtka."

I don't see how helping fat white women lose weight in Minnetonka can be construed as philanthropy but hey give it your all.

whaa??? did I just say that? who is this guy???

Rake Copy Editor (not verified)12:06pm
Feb 21

You're right, JACC. I am NOT trained as a writer. I am trained in journalism by one of the top pros in the field.
If you want to take shots, then take them at Lilyan Wilder. Her former students speak for themselves.

grote (not verified)12:09pm
Feb 21

Rex...only a commitment-phobe would specifically pursue temporary co-workers.

JACC12:09pm
Feb 21

@ryanol - You are extra naughty today.

miller12:20pm
Feb 21

Rex -
You know that I wasn't talking about Google. We're discussing local publications trying to generate revenue from online operations rather than print. Google is a whole different deal. No news operation is making as much money online as they used to make in print.

ryanol (not verified)12:21pm
Feb 21

great now I have to take a shower...All I can see in my head is Chris Farley playing with his nipples.....damn you JACC damn you.

miller12:21pm
Feb 21
taulpaul12:26pm
Feb 21

Ok, throw in Chuck Olsen and Rex's Vertigo poster, and you have a deal....

baker12:30pm
Feb 21

what's all the hooplah about?
I'm not getting it.

rex  url12:35pm
Feb 21

Miller: I know. I was trying to make a point. And that point is: there really is revenue available online, if you know what you're doing. Too many traditional media people just throw up their hands and go "Oh, Google," without considering what parts of the idea of Google they could borrow. And they shrug when they see sites that are raking in online dollars. Just one example of a magazine doing this: NYmag.com is completely sold out on inventory. And from the tv side: my old site, msnbc.com is more lucrative than its cable alternative.

rex  url12:40pm
Feb 21

Oh, and fucking Gawker could burn a new $100 bill every second and they'd still be rich.

But okay, those aren't local examples. This gives me an idea for a post that I should write: LOCAL MEDIA OUTLETS MAKING BEAUCOUP $$$ ONLINE. They're out there. Really.

aliecat  url12:41pm
Feb 21

At this point I have to assume the commenter behind Melinda's name is fake. Otherwise I'm going to just throw myself down some stairs.

lulz!

ericam  url12:44pm
Feb 21

Oh, and fucking Gawker could burn a new $100 bill every second and they'd still be rich.

But okay, those aren't local examples.

Which begs the question: Could it even happen here? The reputation of the Twin Cities rests on what happens to The Rake, people!

Anybody know how much money Fresno Famous was making (if any) before it got bought? Hell, how much money was MNspeak making before it got bought? Feel free to speculate on how much it might be making now if Rex still owned it.

taulpaul12:51pm
Feb 21

Whoa...this is interesting....

Max Sparber  url12:52pm
Feb 21

Actually, it raises the question. (Pedantic)

rex  url12:52pm
Feb 21

I don't know if anyone remembers this, but the biz model for MNspeak was going to be something completely different than remnant banner inventory. I was building a local ad network. You might remember that How Was The Show, Chuckumentary, and some other sites were part of the network.

I hadn't spent any time developing it yet, but the idea would have been to use the power of a networked system to build volume and to create a sales force.

I don't wanna be hyperbolic, but of all the little pieces of MNspeak that I came up with, this was by far the most exciting for me. I don't think there's anything like it out there -- the closest comparable thing would be, well, to call it a "Local Google Ad Sense." But even more powerful than that. Too bad I never really got going on it.

So there's one idea!

ericam  url12:55pm
Feb 21

Actually, it raises the question.

Sorry. *toe scuff*

s4xton  url12:56pm
Feb 21

Hell, how much money was MNspeak making before it got bought?

Probably nothing.

Feel free to speculate on how much it might be making now if Rex still owned it.

Probably more than The Rake, City Pages and Vita.mn.

grote (not verified)12:58pm
Feb 21
s4xton  url12:59pm
Feb 21

I don't wanna be hyperbolic, but of all the little pieces of MNspeak that I came up with, this was by far the most exciting for me. I don't think there's anything like it out there -- the closest comparable thing would be, well, to call it a "Local Google Ad Sense." But even more powerful than that. Too bad I never really got going on it.

So there's one idea!

Ed Kohler has been starting up Deets Media which basically does the same thing. That's what you see in my sidebar, his sidebar and the sidebar of Overheard in Minneapolis for a few examples. I just think he hasn't been able to put the energy into it that it needs to take off. I've actually got a tiny bit of cash (and a few coins) out of it so far.

taulpaul12:59pm
Feb 21

Banner blindness scares me....it's a growing epidemic.

Actually I'm happy...the CPM on rich media is over inflated.

rex  url01:04pm
Feb 21

MNspeak made about $1000/month when I left. But remember, it wasn't even a year old yet. And I hadn't even tried to sell one single ad yet.

grote (not verified)01:06pm
Feb 21

that marketingvox piece discusses at length how readers get annoyed by flashing banner ads, yet the same page features one of the more eye-catchingly annoying banner ads that I've seen in some time.

is this somebody's idea of web-ad humor? irony? disconnect between the ad staff and the writers?

JACC01:07pm
Feb 21

Poetic justice?

Snarfing Clambake (not verified)01:10pm
Feb 21
taulpaul01:12pm
Feb 21

Geoff,

Sure, if you look at traffic numbers as the only benchmark to buy media, then they're only a drop in the bucket. There's so many other factors that *should* go into buying, but that is another conversation.

Everyone, come to my party on Saturday night, and we can discuss this after at least a half dozen drinks. Details at TweetandMeet.com

Idiots (not verified)01:16pm
Feb 21

Instead of wasting your entire day dancing around The Rake's corpse, why don't you all go do something constructive like figure out how you're going to bring in a paycheck for the rest of your careers in a collapsing industry?

David Brauer (not verified)01:18pm
Feb 21

Grote -

Good chart; it does show Citypages.com's heft, though I've noticed that most blog posts generate zero comments, a much higher percentage than during Steve's era. (This is a problem for us, too, but we have a much higher wall.)

One interesting thing is if you go to your chart and click on the "Engagement" tab and then "Average Stay - Monthly," it does show one of the potential achievements of MinnPost. (I'd like to think it's our content and not any design kludge.)

Max Sparber  url01:18pm
Feb 21

When you're referring to yourself in an anonymous comment, you'd be wiser to call yourself "idiot," rather than "idiots." The plural is confusing, although, I suppose, appropriately idiotic.

ericam  url01:23pm
Feb 21

I don't think folks are "dancing around The Rake's corpse" if by that you mean rooting for its demise. I think it's been a pretty interesting discussion of how such a site (or any other one like it) can survive (and thrive) going forward. Print/web/both/whatever.

(That was Tommy B, wasn't it?)

grote (not verified)01:23pm
Feb 21

david...I think those average stay figures are skewed for your publication. I took me like an hour just to register, and another 20 minutes to find Molly Preismeyer's artist-rendered portrait. Once folks get registered and figure out how to navigate the derned thing, those times will regulate.

Max Sparber  url01:24pm
Feb 21

(That was Tommy B, wasn't it?)

I sincerely doubt it.

grote (not verified)01:26pm
Feb 21

no, that wasn't tom. I think his doctor told him to stay off of MNSpeak...plus he takes full responsibility when he writes dumb stuff. Also, he'd be unwise to call it a "collapsing industry" while trying to sell off a publication.

David Brauer (not verified)01:30pm
Feb 21

Grote -

An hour? Really? I know we're not slick, but wow. I dig where you're coming from on finding any individual author not on the posting list down the right.

That said, we've had the same design since we started Nov. 8, so I'd expect we'd have a lot more registration problems at the beginning. If nothing else, it shows we're gaining registered users!

grote (not verified)01:35pm
Feb 21

David...it was an hour in dog years, I think. Actually, the registration link email is still in my inbox somewhere waiting for activation.

ryanol (not verified)01:48pm
Feb 21

/bluesky rambling.

if I were developing a local web attention based business model it would be as a hybrid display advertising/ offline affiliate network.

become a member get a card, advertisers get a scanner. Advertisers pay predetermined portion of sale to site as a finders fee/advertising fee. Members get specials from advertisers and or a kickback from site ala co-op.

David Brauer (not verified)01:50pm
Feb 21

Update: it looks like the listing has been pulled at the broker's website.

I saved a screengrab for just such an occurrence, and the original story will be updated soon for anyone who missed the listing.

aeklund01:54pm
Feb 21

I'm not going to comment much on this because The Rake is a client, but the valuation? That seems oddly low. Isn't there a multiple on ad sales, which would have been $1.1M? Or there must be a 5x multiple on subscribers. Does anyone know anything about valuations for magazines?

Max Sparber  url01:57pm
Feb 21

Well, we still don't know for sure that it was The Rake in the original listing.

tinnie (not verified)02:01pm
Feb 21

Isn't the Rake just in Mlps./St. Paul mag clothing?

grote (not verified)02:03pm
Feb 21

we still don't know for sure that the sun will rise tomorrow, either.

David Brauer (not verified)02:04pm
Feb 21

Max -

You're right, though I'm a lot more sure than the NYT is about John McCain. And that's the paper of record, isn't it?

Max Sparber  url02:05pm
Feb 21

Not since they published a review of my play. Standards have fallen there.

mazasapa02:07pm
Feb 21

The New York Times
"What if it's True?!"

justpbob  url02:10pm
Feb 21

All the news that fits, we print. And maybe some that isn't, if there is any room left over.

allahboard (not verified)02:25pm
Feb 21

Didn't Joel Kramer offer north of 800 grand for the Rake last year, and was turned down? That was the rumor. David, lean over to your new boss and ask him, will you?

David Brauer (not verified)02:43pm
Feb 21

Allah -

I work from home, but I'll ask. Is the rumor based on anything from anyone with specific knowledge?

And anyway, Joel can probably get a deal now, since the asking price appears to have fallen dramatically!

David Brauer (not verified)03:08pm
Feb 21

Allah -

Talked to Joel and he says no 800K offer or any other K.

non-rake source (not verified)03:12pm
Feb 21

From David's piece: "... but it is, according to a non-MinnPost source with knowledge of the details but not authorization to talk."

I wonder who has knowledge of the details. Why identify the person as a "non-MinnPost" source? Does that mean the person hasn't been a MinnPost source before? Or does it mean that they don't work for MinnPost now? If the latter, why is it necessary to say unless they actually do?

Kramer leaked it.

David Brauer (not verified)03:21pm
Feb 21

Non-rake source:

Wrong. The source wasn't Joel or anyone who works with, for or has an association with MinnPost. Period.

David Brauer (not verified)03:23pm
Feb 21

By the way, the reason I wrote "non-MinnPost source" is to make it clear it wasn't Joel. Guess that didn't work in at least this case.

non-Rake source (not verified)03:26pm
Feb 21

Dead give-away.

David Brauer (not verified)03:30pm
Feb 21

Or the truth.

Cat  url03:53pm
Feb 21

ryanol: There are already advertising programs like that out there.

Newspapers are not as expensive to print as you may think. The problem is that the margins they were used to getting shrunk to half (on a good day). When the advertisers started to go away, so did the big margins. Also, they got used to having big companies spending big money with them and they forgot about those med-small companies who weren't spending a lot, but were consistent. If one big advertiser cut their spending, it rocked everything. No foundation was built for which to withstand the roller coaster.

Online advertising certainly can't compete with those margins or volume, but if media companies focused their efforts on their online properties and viewing them as separate entities rather than trying to get them to make up for the losses on the tv, radio or print side, they might be better suited than they are today. It seemed as if a number of media companies offered their online properties as a "value-added" buy so when it came time to ask for real $$, no one wanted to pay for something they had been getting for next to nothing or free.

But, I could be wrong.

Oh, I think someone said that rich media is overpriced/overrated - only if it's not working.

JACC04:03pm
Feb 21

Newspapers are not as expensive to print as you may think. The problem is that the margins they were used to getting shrunk to half
Cat has a good point. I don't think any of the local newspapers have lost money. It's just their profit margin isn't like in the fat olden days.

I also thought 300k seemed exceptionally low.

Generally, on the low end, a business sells for three times annual revenue.

s4xton  url04:09pm
Feb 21

David-

I don't reply to anonymous commenters in this forum for some of the same reasons MinnPost doesn't allow them. Granted, it's not been a problem thus far for you here. I'm just speaking with experience -- it can be a slippery slope.

David Brauer (not verified)04:13pm
Feb 21

Thanks for the tip, Aaron - I was thinking hall of mirrors.

anonymous poster (not verified)04:13pm
Feb 21

whatever, aaron. stop trying to cozy up to the MSM.

JACC04:18pm
Feb 21

whatever, aaron. stop trying to cozy up to the MSM.

I hate to remember things, but I'm pretty sure a MnSpeak search would reveal some specific taunting of Minnpost and others by s4xton while singing the immortal praises of The Daily Mole.

s4xton  url04:19pm
Feb 21

Robin Marty chimes in with a subtle comparison to Minnesota Monitor and calling The Rake a "snark monthly." Zing.

JACC04:21pm
Feb 21

Nope, I was wrong. It was Mole vs CP and others

Max Sparber  url04:21pm
Feb 21

On my end, there is no such thing as an anonymous poster, Aaron, David, and Geoff.

JACC04:25pm
Feb 21

Ha!

Though, proxy servers and IP spoofing may argue that point.

Max Sparber  url04:26pm
Feb 21

I kid. I don't know who most of our anonymous posters are.

JACC04:27pm
Feb 21

I figured you were talking about your omnipotence.

The all knowing and all seeing eye of Sailor Martin.

Max Sparber  url04:29pm
Feb 21
JACC04:31pm
Feb 21

I did. Maybe he was seeing into the future. The future of a certain magazine perhaps?

(Stoopid work blocks twitter)

s4xton  url04:33pm
Feb 21

I hate to remember things, but I'm pretty sure a MnSpeak search would reveal some specific taunting of Minnpost and others by s4xton while singing the immortal praises of The Daily Mole.

Nope, I was wrong. It was Mole vs CP and others

JACC- Actually, it's true and I'm still rather critical about some of the ways MinnPost operates. I think there's a lot of ways they can grow a lot faster than the rate they are now.

I never said the Daily Mole was perfect or immortal either. I believed in Steve Perry's ideas and direction of the site though. Also, on another comparable site to this you may have also seen another MSM media guy that I apparently pissed off this week.

JACC04:37pm
Feb 21

I never said the Daily Mole was perfect or immortal either. I believed in Steve Perry's ideas and direction of the site though
I know. Just pulling your chain a little bit. You don't have to sell me. I think Steve Perry has industry vision and plenty of talent.

I missed all the early week net action so now I have to go find out who you tweaked.

jderusha05:08pm
Feb 21

Ooh-- who'd you piss off Aaron?

anonymous (not verified)05:21pm
Feb 21

Does anyone find it funny that Brauer is willing to write a story with an anonymous source, but draws the line at responding to anonymous posters?

mnblrmkr  url05:23pm
Feb 21

Does anyone find it funny that Brauer is willing to write a story with an anonymous source, but draws the line at responding to anonymous posters?

No. It's not like he doesn't know the identity of his source.

David Brauer (not verified)05:24pm
Feb 21

Well, I did engage, so kind of a fuzzy line.

Slowly ... sucked ... back ... in.

grote (not verified)05:27pm
Feb 21

I speak for the anonymous, for they have no identity!

anonymous...are you daft? have you never watched a movie about the news business?

on the one hand, you have the anonymous news source. David clearly knows the anonymous source, and trusts their veracity...he's protecting their identity so that they will provide him with future information.

on the other hand, you have the anonymous MNSpeak commenter, who's just some dillhole flamethrower who probably lives in his mom's basement.

ross07:13pm
Feb 21

Just chiming in here to say this is a great thread. Feels like the old days around here.

Also:

1) I was a fan of Hans' work at the Rake, although it was sort of in retrospect (i.e., don't know what you've got till it's gone, that sort of thing). I also really dug his (sadly short-lived) blog for the Current.

2) I'm also quite enjoying David Brauer's local media coverage at MinnPost (and I wish he'd do more). I obviously read Lambert's stuff, but some of his habits (bashing his former employers, weird conspiracy theories) get a bit tiresome.

3) All these people who don't work in the media but like to spout off about how the media should be run make me laugh. As a lifelong newspaper guy, I've got the perfect solution for newspapers to make money on the Web. Just stop paying all those pesky reporters, editors, designers and photographers!

The Rat (not verified)07:32pm
Feb 21

Just stop paying all those pesky reporters, editors, designers and photographers!

And get volunteers among the Hobby Journalists (bloggers). Pay them enough to keep them in whiskey

JACC07:43pm
Feb 21

And get volunteers among the Hobby Journalists (bloggers). Pay them enough to keep them in whiskey

And water down their whiskey.

jderusha07:46pm
Feb 21

Ross: Brauer's appointment reading at MinnPost right now. He's broken several really interesting things there.

Lots of print/tv-related websites look great on paper, but when you take away the print/tv reporters, you're left with not much. I wonder how much of MSNBC's success would evaporate if it didn't include stories from the journalists of NBC, for example.

MollyP  url07:54pm
Feb 21

Grote, you were searching for my artist-rendered portrait? Sweet! (I am the one who looks half-Vietnamese in picture form.) Wait..what were we talking about? Ahem....Oh, yes.

I, too, miss Hans. He's a fantastic writer and editor, and a totally unique voice in a town overflowing with curmudgeons. (And I am not just saying that because we started Pinch! together months ago, and it, too, proved fruitless...Wahhhh!) But I also have to give props to current Rake editor Julie Caniglia, who I think is doing fantastic work with a tiny staff and even smaller budget. I just wrote "props." Peace out, yo.

Cat  url09:15pm
Feb 21

I think it's been a pretty interesting discussion of how such a site (or any other one like it) can survive (and thrive) going forward. Print/web/both/whatever.

One word: advertising!

It seems as if there's a school of thought that if you build it, they will come. But, is anyone really putting resources into getting out there to get people to come? Other than relying on the existing brand, tv, print, radio, assuming that the audience will then migrate to the online property.

Two focuses seem to be missing from a number of online sites: finding, building, retaining audience -- repeat as necesssary. And then people who focus on selling the brand to advertisers. Advertisers won't necessarily seek you out, even if you have a staff of stellar writers.

grote (not verified)09:48pm
Feb 21

this is the photo in question. Pretty sure there is a subliminal message in her bangs.

MollyP  url10:34pm
Feb 21

Monograms aren't just for bathrobes you know. Bang o' grams are all the rage. Either that, or it says "slis." Which is probably just an acronym for Shame Lives InSide. Man...that dude TOTALLY captured me!

chuck05:29am
Feb 22

#176) I suppose it's safe to say: I also heard that Mr. Kramer offered to buy The Rake last year, but Mr. Bartel scoffed at the offering price.

#177) Matt Bartel ran with the local ad co-op idea for awhile (MN Stories and Daily Planet were in the mix) but somehow it never went anywhere. I sort of assume MNspeak was getting enough traffic that there was no incentive to share ad revenue. It's still a very good idea.

#178) MN Stories can now be yours - for a bag of lollipops!

chuck05:51am
Feb 22

#179) MNspeak was purchased for less than I thought.

#180) MinnPost made my socks fall asleep when it launched, but it's totally gotten way better. Especially the arts/media stuff.

#a!) Our town is full of grouchy-yet-lovable media moguls. I'd love to lock Kramer, Bartel, and Perry in a room with a bunch of Irish whiskey and see what happens - hopefully some sort of Lost dynamic.

@#$) Reason for Selling: Other Interests. If those interests include fine wine and guns - who can really argue?

a semi-interested party (not verified)04:18pm
Feb 22

How come no one has bothered to ask when the listing was actually placed with the broker? Seems to me Brauer should have mentioned this in his article. I'm guessing the listing is old news (rumors have been circulating for a while), and Brauer is not quite as clever as he seems if he had to have it land on his lap. Shouldn't reporters check these listings on a regular basis anyhow?

David Brauer (not verified)05:32pm
Feb 22

I tried to ask Tom - but he was a no comment. The piece does state that I don't know how long the ad has been up.

And while I'd love to pretend I know everything about everything, I'm afraid I am unclever enough to rely on sources to tip me off to certain things.

I suspect more reporters will peek at the Calhoun Companies listings now.

cristina05:43pm
Feb 22

I'd love to lock Kramer, Bartel, and Perry in a room with a bunch of Irish whiskey and see what happens.

Magic, Chuck. Most certainly magic. If only...

If only more of us could find a point of convergence. It would certainly make for better use of resources, if nothing else.

justpbob  url06:47pm
Feb 22

"I'd love to lock Kramer, Bartel, and Perry in a room with a bunch of Irish whiskey and see what happens."

Hmm. Reminds me of the time when some of us gathered at The Local. As I recall, ranty was there, as well as Jason, me, Max and others (wayne?) -- who else was there? Me memory is a wee bit foggy.

Heck, we could have closed the deal then and there.

JACC07:52pm
Feb 22

And while I'd love to pretend I know everything about everything

@David - You really should come around here more often.

I thought the article was interesting and it's generated quite the kerfuffle.

grote (not verified)09:01pm
Feb 22

I was there, bob...it was hot out...must have been the summer of 2006

Matt Bartel and Mike S wer there as well, but they really don't come around any more.

Bixby  url01:15am
Feb 23

I'd buy The Rake and MNSpeak and then consolidate them into a regular magazine. Basically, heres the way the magazine would work: editors would come up article topics and the articles would be composed by having random people off the street could stop by the offices and chime in with their opinion on the topic(s) (regardless of how little/stupid knowledge they have on said topic) whatever the editors are told by the people off the street goes into the article. Also, I'd mandate that at least 1/3 of every article would have to be off-topic and each article must include at least 5 references to sex and 8 inside jokes.

Many people would subscribe to the magazine at first but then come to hate the magazine and will attempt to cancel their subscription. However, after continuing to receive the magazine in the mail for several months but not reading it, they'd get sucked back into reading it again after perusing it one day while sitting on the john (there was nothing else to read).

Name of new magazine?

The Hoe.

Who You Think I Am (not verified)01:37am
Feb 23

Sadly, that concept and The Hoe joke has been done before in several permutations.

How about The Plag(iarism).

The Third Pandemic began in China in 1855, spreading plague to all inhabited continents and ultimately gaining more than 12 million uniques in India and China alone.

Now that's market share.

justpbob  url09:36am
Feb 23

I was there, bob...it was hot out...must have been the summer of 2006.
Matt Bartel and Mike S wer there as well, but they really don't come around any more.

It wouldn't be a valid MNgathering without you, grote. Yes, it was nice to meet Mike S. in the flesh. Lately the conservative side of the threads have suffered a brain drain in MNspeak -- excluding The Rat and Kevin -- and I miss conservative comments that are sincere, thoughtfull and not just troll bait or cliches.

just me again (not verified)01:25pm
Feb 23

Why doesn't this thread come up under Media?

grote (not verified)02:32pm
Feb 23

The Rat is conservative? I thought he was just getting a little long in the tooth.

The Rat (not verified)04:00pm
Feb 23

Hope I don't look that way. I've worked on two Wellstone campaigns and for the Kerry campaign four years ago.

Hillary Clinton gets the nomination I'd volunteer. Not so sure about Obama.

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