“According to Mediaweek, St. Paul is the cultural center of Minneapolis/St. Paul,” writes Tim Brunelle.
The Minneapolis-St. Paul market, once two markets until 1986, is one of the geographically largest, reaching into western Wisconsin. It’s home to 19 Fortune 500 companies including Target, US Bancorp, Pepsi Americas, Best Buy and General Mills, as well as a number of universities, making for a highly educated, white-collar population. Minneapolis serves as the market’s business center, while St. Paul is the state’s capital and cultural center. Civic duty runs deep—the state has the country’s highest voting rate.
Mediaweek’s Market Profile on Minneapolis-St. Paul says our “affluent, news-hungry market has a stable radio scene, but troubles in print.” Surprise, surprise. And they didn’t even mention MPR, did they? Or online news, for that matter.



Latest comment — Rat: St. Paul does have the Vulcan Krewe.