Minnesota Public Radio, which began in 1967 as a classical music outpost at St. John’s University, has already become “a powerhouse conglomerate of 39 stations in Minnesota and neighboring states.” But that’s not good enough for them. Why would it be, when they seem to be one of a handful of healthy media companies these days? They are, in fact, devoting more resources (in the form of bodies and funding) to the news. According to the Strib, “Since December, MPR has added 15 newscasts, bringing its weekly newscasts to 269. And it recently unveiled a revamped digital arm called NewsQ.”
Is the Strib running scared? They’re quick to point out that with a mere staff of 70 MPR poses “little threat” to the Strib’s 275-person news operation. Still, MPR staffers aren’t sitting around waiting for the ax to fall. Surely this has some impact on the quality of work (or at the very least on the office dynamic).
And how about the other local news outlets? What is their plan of attack? Predictions, anyone?
How about some feedback from MPR’s Future of News summit yesterday? Isn’t that what sparked the Strib article to begin with? If some of the summit tweets are correct, and this is just part of MPR’s self-promotional agenda, then it worked, right? I mean, when you have the main daily (if there even exists such a thing anymore) writing about another media outlet’s success and even saying that it “has drawn top national media analysts” that’s success, right? (more…)
Latest comment — Erica M: I think part of the problem was the lack of diversity of participating organizations. The lack of different-looking people on the panel is somewhat...