James Lileks bought a fridge from Best Buy, and it turned out to be something of a clunker. He wanted to company to swap it out for a brand that worked a little better, and discovered that Best Buy would rather repeatedly fix a broken fridge than give you one that works. From his open letter to the Best Buy CEO: Now. I don’t run a big company, and I have no inside know-how on the vagaries of handling customer complaints – Gosh, I bet you get a lot! But I would suggest, with all due respect, that the customer profile database be tweaked somehow so you can see, for your own benefit, that a customer who bought two top-of-the-line appliances has had failures with each one, and tie this information into a repair / failure database. Surely some program could tell you that the cost of satisfying the customer NOW is less than the cost of making four trips to repair the SAME. STUPID. POORLY. DESIGNED. PART, and said customer might buy another appliance, or speak favorably of the experience to others, or refrain from issuing twitter updates to 10,000 people.
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