Twitter Gave Power to the People When Xcel Couldn’t

People love to point fingers in a crisis. When bad weather hits, meteorologists seem to bear the brunt of frustration, but when it gets so severe as to knock out power for 600,000 Minnesota homes? Watch out, Xcel Energy!

Thousands took to Twitter and Facebook to vent their frustrations to the company during the largest power outage in Minnesota history, but this time Xcel was there to answer. According to Kare 11, the power company’s social media team replied to more than 4,000 aggravated customer messages ‘round the clock, in addition to sending updates on restoration efforts, to an appreciable benefit: the company’s seen an uptick in followers by the thousands since last Friday.

It may not get the lights on faster, but at least Minnesotans can be reassured in the collective glow of their iPhones that they’re not alone (and that maybe that defrosted cookie dough should go in the trash).