Target “Beyond the Bullseye” Documentary premieres this Thursday

Tune in to CNBC this Thursday to catch a documentary on hometown retail giant, Target!


George Draper Dayton and his sons took a small Minneapolis department store and changed the face of retail forever, consistently donating 5% of its revenue to charitable causes. Walking the fine line between value and luxury, Target mimics the prices of a big box discounter while retaining the cache of an urban boutique. Because of this unique dichotomy the company has managed to avoid many of the problems of its competitors, promoting the idea that a walk down its aisles is not a chore, but an adventure.

With keen insight from CEO Gregg Steinhafel, “Target: Behind the Bullseye” reveals how Target became both tastemaker and discount retailer extraordinaire while continually reminding its customers to “Expect More, Pay Less.”

“Target: Inside the Bullseye” will premiere on Thursday, January 13th at 9pm on CNBC (Locally, cable channel 60). The documentary will repeat that evening at 10pm, 12am and 1am.

The show will also air on Saturday, January 15th at 8pm/11pm.

10 thoughts on “Target “Beyond the Bullseye” Documentary premieres this Thursday

  1. Dougie_D

    Really does Target need a fluff piece?  i really doubt they will mention that they only recruit people from the alma maters of the upper management or the fact that Minnesotan hires typically get treated worse than recruited college hires.  Or that to advance you basically have to swallow the Flava-aid oh and it helps if you’re sort of dumb.  Target is filled with B- students.

  2. Dougie_D

    Nah, with the 5% off using my Target card some things are way cheaper than at the other grocery stores.  I don’t really buy anything that they make any money off of.  Mostly low margin groceries.

  3. Dougie_D

    There is a Walmart 12 blocks from the Target Quarry.  Hence you get comp shop prices at that Target,

  4. kwatt

    Getting a Target card may turn out to be the most financially beneficial decision I’ve made in quite some time.   In addition to the 5-percent off, they’ve apparently reduced their prescription rewards from 10 fills to 5, which means I get to combine the two more often and get more 10-percent off days.  Also, they now randomly mail me coupon books full of coupons for things I actually use. The only downside is they gave me a $500 limit and won’t grant requests to raise it, saying instead they raise periodically as the bank allows.  It’s all enough to make me wonder how much I could have saved over the years if, the first time I applied for the card, they hadn’t mailed me a rejection letter citing their inability to verify my address. 

  5. mnblrmkr

    Target pharmacey? ugh. I quit using them. Too many lost prescriptions where my Dr had to resend the presecription multiple times, too many refills short the stated number on the bottle (once got only 30 for what was supposed to be 90), too many times where they were out and had to wait until their new supply arrived.
    My only out of pocket is a $10 copay per Rx, and the pharm benefit pays the same whereever I go, so I now just go to the CVS down the road.

Comments are closed.