Christy DeSmith looks at Target’s dominating influence on the development of commercial art in the Twin Cities: The company has historically eschewed agency-of-record relationships, and instead has spread its projects among multiple agencies and freelancers. Although the creatives at Fallon admire Target, they have never worked with the corporation in their 28-year history. In recent years, Target has retained a handful of the city’s best ad agencies and design firms—Peterson Milla Hooks and Little & Company are among the regulars—and has also given business (especially in-store graphics and product design) to many freelancers and small boutiques.
Target: Good fror Minnesota commercial art
Oct 13 2009 — 7:18am
6 Reader Comments
2:05 pm
fror
2:07 pm
What Jane said.
3:03 pm
Now fror a real comment: how odd that she specifically said Target people are good-looking. Kind of a broad statement, no? For sure they tend to be better-dressed, due to their dress code. Maybe “better groomed” would be more accurate.
3:11 pm
You made a comment about Target on the record?! unlike the people interviewd in the article. They seem scared of Target and maybe for good reason? Just saying
12:42 am
Jane, we call them Targetrons. And they all look alike and travel in packs. Well-dressed/groomed packs.
Also, they kill the weakest Targetrons of the herd.
All facts.
2:32 pm
It is true! You should see the piles of weak targetrons stacked in the donation bins.