We finally have a solution for all the crappy things happening in Minneapolis recently. No, it’s not more cops or more teachers; it’s a branding change. For over 50 years, the city’s logo has been a sailboat. The Minneapolis Observer reports that City Council President Barbara Johnson considers the symbol outdated and would like to change it. Some members of the city Ways and Means committee are now working with the Convention and Visitors Association to develop a new logo. Suggestions anyone?
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- A Shot in the Arm for Minneapolis



20 Reader Comments
8:09 am
A hipster freezing in the snow?
8:45 am
A pedestrian crossing against the signal in front of a car making an illegal turn.
8:57 am
A person walking in an alley?
9:21 am
A really fat white person in a Joe Mauer t-shirt looking lost in a skyway.
9:59 am
I suggest they have more important things to spend their time on.
11:40 am
A family of dead meerkats.
12:18 pm
how about some stylized version of one of the downtown bridges?
1:14 pm
guns n’ snowballs?
1:39 pm
Jim Pawlenty with his penis frozen stuck to a stop sign pole?
1:57 pm
oh, I missed where this was a joke thread
2:25 pm
Any idea why it’s considered outdated?? It seems fine to me especially if the city slogan is City of Lakes & maybe they will also change the slogan.
2:47 pm
How about a fat male hand reaching into a cookie jar?
2:59 pm
A fat hipster swooning over a knish
3:02 pm
A family of dead meerkats.
Obviously, this would be Apple Valley’s new logo.
I think that Minneapolis should steal wholesale the CC Club T-shirt logo, the one where the pierced, tatted out hipster says “Trust me, it’s your kind of place.”
3:10 pm
A fat hipster swooning over a knish
I resemble that remark.
3:40 pm
How about “dueling witty hipsters”
oh wait, that seems to be covered…
7:16 pm
I hope when they say brand, they don’t just mean logo.
7:31 pm
Rex tremendae majestatus?
With a bas-relief scuplture of Rex in profile, like a Roman coin.
9:00 pm
The Twin Cities should have no problem finding a sense of place. I’d honestly say a winter scene of some kind.
I always tell people — if you want to see the city at its best, come here in January or February.
6:42 pm
A raccoon? Because we’ve got enough of those fuckers…