Secrets of the City

Sweet, I need to get a new Swatch Guard. The face is getting all scratched up.

Swatch had a watch out about two years ago that had two little bunnies doing it on the watch face. Swatch has some really cool watches that do all sorts of fun things now. I’m asking for three of X-mas. And I will disown anyone that gives me a rip off one from Kohl’s.

I wasn’t going to enter a “crass comment” about the MOA nap experience store, but residual subliminal thoughts, (and adjustment to new tri-focals), caused me to read Swatch Watch as “Snatch Watch”.

How is it that the comedy club and various other places on the top level had to shut down… but someone is openeing a store that sells naps? Is there money in naps?

If someone smart were to do the math, how much napping needs to go on in that place at $.70/min in order to pay a few minimum wagers and pay for the rent?

I would like to take a nap with Kristan Stinar.

If you know what I mean.

Forget the Swatches, I’ve always wanted one of those calculator watches. Function and fashion, yum.

GotDam I had that idea years ago!!!

I hope it doesn’t catch on ’cause I’ll have missed out on a fortune.

Imagine the possibilities for “add ons” to enhance the solitary pleasure of the experience.

Whatever…

I would pay $1.40/minute if they have Tempurpedic!

Dang. I need a nap now. Screw this work stuff.

bland – i think most of the places upstairs had to shut down because of the smoking ban. smokers had to walk too far. Is there money in naps? Thats supply side economics at its best/worse. If you build it they will come and maybe get tired of thinking how crazy the concept is and just take a nap.

I’d like to take a nap with Jason DeRusha in his high heels.

If you know what I mean.

Tim– I’m here for you. Actually, I did a story on this last night. And I blogged a little more info.

They told me they’d need to hit 30% capacity to break even. With 6 rooms, that works out to 30-40 people a day. Seems wacky to me… but I’m cheap.

I had a paranoid thought that the MOA is a huge marketing project/experiment– being able to track the buying habits of folks from all over the world. Didn’t help my paranoia when I heard about the nap store – my friend and I were JUST talking (at the mall) about what a crass idea that would be, but that it just might make money, and lo – it is nigh. Pls don’t poke fun at my paranoia!! After all, the MOA gets away with pumping out false aromas – reminscent of Pavlov’s dogs.

Oh my God. Like Jason DeRusha would actually post on this site. Get out you wannabe. There is only one JD.

This is one of the stupidest damn things I’ve ever heard of. And the name is even stupider.

Plus, the Power Nap Sleep Centers website employs egregious use of Comic Sans.

Just think of all the bored husbands who get dragged to the MOA who used to sleep on benches (or in the car). Now they can pay to take a nap.

Brilliant!

If this place markets itself correctly, they will make an obscene amount of money.

Surprisingly, I fell upon this page. Doing research on my job. What job do you ask? I work at MinneNAPolis. Its amazing how many questions we get a day asking about what goes on behind the doors and why should they take a nap. Well, the glass doors are like a portal into another environment. There are thousands of people who come into the Mall of America each day and nearly half of them are not shoppers. MinneNAPolis provides them a place and space to … well … nap. We do not sell pornography. We don’t give massages. We provide you with six different environments to relax in. Many people sleep. Many people come in just to relax. We abide by all the laws the City of Bloomington places for us. Which includes the rule that we do not allow more than one person in each room. If any of you are out to decide for yourselves what we are all about, come and see it. We are running a special now for the holidays, first timers (if you’ve never used MinneNAPolis before) its 20 mins for $5. What a deal is that??? and our other special… $20 for unlimited. Sleep as long as you want. We guarantee you an hour and based on availability and demand, as long as no one has a reservation or requests your room, you could stay as long as you want. Until the mall closes if you’d like. Don’t fall into the group of poeple who are afraid to even think of somethings so innovative, come down to the Mall of America and check it out. FYI, if you’re wondering if we are expanding, we have plans in motion to put a PowerNap Store into the Mpls/StP International Airport.

I worked at MinneNAPolis and though the ides was good, the owner isn’t to be trusted.

Tell us more, harrassed — I thought the store was a great idea that could have been a success had it been marketed correctly