Connect These Dots

submitted by jderusha

Oct 9 2005 — 2:00am

So you’ve seen those billboards around town urging you to “connect the dots?” Another mysterious viral ad, right? Well, the Strib should be a little more clandestine on their own website — a “connect the dots” teaser can be found on their homepage. It appears “connect the dots” is the 2005 redesign teaser.

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8 Reader Comments

jderusha Oct 9 2005
5:50 pm

The name of the file– the URL– includes the phrase “redesign2005teaser.” Hence my ingenius conclusion.

rex Oct 9 2005
5:56 pm

Odd campaign. It reminds me of the Walker’s “bits & pieces” shtick.

paul Oct 9 2005
8:15 pm

Bits & Pieces schtick? Bits & Pieces is an artwork by Lawrence Weiner. Maybe you mean Where _______ Meets _______.

rex Oct 9 2005
8:32 pm

Yeah well, that “artwork” got appropriated into a catchphrase for everything the Walker did, including making it the first words on the (old) website. One man’s art is another man’s marketing budget… or at the very least, a slogan.

tom Oct 10 2005
7:40 pm

Jason, you should try scooping the New York Times next. Everybody’s doing it!

jderusha Oct 10 2005
11:39 pm

Tom- I’m a regular hard-core investigative journalist. As evidenced by my Emmy Award for a story on why songs get stuck in your head. You can’t get nuthin’ past me.

tom Oct 11 2005
1:58 am

So when is your audition for the anchor chair at Evening News? Bob Schieffer isn’t cutting it.

taulpaul Oct 11 2005
6:16 pm

Oh dear lord, who sold them on this idea?