We’re gathering your first-hand accounts of Eq-Life — has anyone made it over to Best Buy’s foray into cyber-hippy big-box consumption? (The Rake, in their account, says: “Imagine that by some magic of origami, O magazine could be folded out into an eighteen-thousand-square-foot retail space.”) This hater of branded techno-folksism thinks Eq-Life is the stupidest thing since the Sharper Image catalogue started showing up. But we’ve also heard it “tested well” in the market research, and given the irrational (dare I say, unnatural) success of Aveda, it all makes sense now. Who’s willing to step out onto the precipitous feng shui ledge and say something kind about Eq-Life? And who wants to forecast the location of the first Whole Foods / Eq-Life / World Market strip mall?
Bio Matter
Sep 23 2005 — 2:00am
3 Reader Comments
11:39 pm
Well, I guess that answers the question on whether this thing has a chance.
1:23 pm
eqlife can suck my whatever. they took away bound to be read.
1:35 pm
Your take on this is cause you’re not the target market, Rex. Target market is 30-45 FEMALE head of house; this clientele doesn’t have a lot of time to make extensive comparisons on brands/pricing, etc, and then to wait around in checkout lanes.
I was an invitee for a pedicure–the sparcity of repititious products, and overall quaility of their wares and the presence of an on-site Geek Squad was impressive. Do I think they’ll make it? They have some major shortcomings–where are they advertising?–but there locations are excellent: Edina and Grand. Now, let’s talk about “Intelligent Nutrients” ????