TwinCities.com just published a story about an online protest for “a story that was never going to be on television.”
An NBC affiliate in Duluth aired promotional ads over the weekend for an exclusive interview with Donald Blom, the man convicted of kidnapping and murdering a young Moose Lake woman 10 years ago.
In the ad, audio of Blom professing his innocence accompanied an image of the victim, Katie Poirier.
The ad, aired several times on KBJR-TV, touched a nerve with viewers, and one of them even started a page on the social networking site Facebook to boycott the segment.
It turns out the whole thing was just one big misunderstanding (or one employee’s unethical behavior), but the report points out two items worthy of note (and a bit of irony): 1. The station (much like other news entities) is still trying to adapt to a new age of viewer interaction. 2. TwinCities.com reporter John Brewer can be reached at 651-228-2093.
No?
Latest comment — Tom Bartel: Great idea, if you ask me, and I guess you did.