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To the Slaughter
Are You Among Par's Chosen People?
Former City Pages editor, Steve Perry, has been busy tunneling through some juicy news troves as he prepares to launch his much anticipated website, The Daily Mole, (Think: A young, hip, bra-less version of MinnPost). In the process, he came across an interesting piece of Star Tribune in-house stategery, (as W* would say) that we felt needed to emerge from behind the Mole's beta fire-wall to be shared with all of you.
I quote:
"Ridder's Star Tribune legacy: The newspaper of the very best zip codes."
By Steve Perry
October 2, 2007
Par Ridder may have fallen, but his vision of the Star Tribune's future marches on. The map shown here (click on the image for a large view) is an internally distributed Strib planning document that identifies the "key zip codes" in the paper's primary distribution area. Think of it as a visual rendering of the paper's latest push to shore up its collapsing profits and reshape its news coverage in the most demographically attractive corners of the metro: the affluent, mostly conservative outer-ring suburbs. And if you live in Minneapolis or St. Paul (or any first-tier suburb save Edina), think of yourself as the hole in the donut.
The red sectors on the map also help to make sense of Avista point man Chris Harte's push for a more conservative editorial page voice in recent months, a development that Brian Lambert and Deborah Rybak have been watching closely at their Rake-hosted media news blog. (Harte's more notorious diktats have included forced revisions of editorials calling for DOT chief Carol Molnau's head, and championing a proposed gas tax hike.)
As one Strib veteran tells the Mole, "The right-wing blog voices that were bashing the paper a couple of years ago, Hugh Hewitt and the rest, have gotten pretty much everything they wanted. The GOP wanted the Minnesota Poll gone, and now it's gone. They wanted to get rid of people like [editorial board members] Jim Boyd and Susan Albright and their editorial policy, and they've succeeded at that. Now there won't be editorials about the war and global warming; they'll write about local issues like zoning conflicts in Coon Rapids instead. They wanted the paper to hire a conservative columnist, and they got that. From here on out, it looks like the Strib becomes the conservative, suburbs-oriented paper, and the Pioneer Press will become the paper of the city underdogs and the blue voters. They may wind up getting pushed more to the left."
(This item is reprinted from the Daily Mole, which enters beta-testing next week. Until this Friday, you can still sign up to receive a beta invitation at www.dailymole.com)
The irony is that the Parmeister worked his magic in St. Paul before turning his talents on Minneapolis. East of the river he frankly declared his intention to turn the Pioneer Press Op-Ed section into "the conservative alternative to the Star Tribune," all while and blanding-down "news coverage" to those same mythically potent outer suburbs.
In other words, though shamed by his own malfeasance, Ridder has wrought red across the Twin Cities metro.
39 Reader Comments
The irony in Par's zip code/suburb strategy is that so many of those zip codes aren't at all that conservative. Witness Edina - where Kerry got more votes than Bush, the mayor switched to the Democrats and their state rep. doesn't march in lock-step with Krinkie and the other ostriches. And the middle class (and those close to getting to middle class) in these suburbs are increasingly getting squeezed economically, not the least of reasons due to GOP policies both statewide and federal. The bigger truth and its difficult to understand - and frankly hard to swallow or admit for those of the hard-core GOP persuasion if your a conservative - is that the "left" is really the center. And the polls increasingly back that up and not just on the war. And the last election confirmed that as well. Perhaps the new Strib strategy will stem that tide...obviously that's what the new owners and backers will be trying to accomplish...
LAMBERT: I'm not convinced Par's "strategy" was politically motivated. But I do believe somewhere in his and his underlings' analysis of their key audience they decided that a softer-on-business, less provocatively liberal, more status quo tone was what would play best.
Wow! This is really startling. Who would have imagined the Star Tribune would go after revenue from the fast-growing suburbs instead of the flat-lining core city? What kind of business sense does that make? And the push to the right...outrageous. Yes, the uber-capitalists at Avista now own the paper, but the idea that this entitles them to dictate editorial policy is madness.
LAMBERT: Do you wake up this way, or does someone come over and kick your dog every morning? My ... on-going ... point is that the commercial interests of the Strib and Pioneer Press and almost every other second, third and fourth tier newspaper is trumping the mission of actually reporting what is newsworthy to the larger, common community. Everyone understands the paper's devotion to certain key zip codes and suburbs. That's where the money is. But that is a far, far different thing than where the NEWS is.
Let me recommend a superb piece though in this morning's Strib on the new book, "Good Calories, Bad Calories" by Gary Taubes. Very nicely written. A freelancer, I gather. You might take a cue from him.
The footnote for the asterisk is missing. That would be the one where you acknoledge that W never uttered that word and you know it was really from a Saturday Night Live skit. Oh, but it bespeaks a reality...
LAMBERT: Since the 2000 investiture by the Supreme Court, I have always used W* when referring to Mr. Bush. I should I have explained that, I guess.
Like that strategy's not manifest in the editorial tastes of both local glossies, MPR, TPT, all of commercial radio and TV. The sensibilities of the bloated bourgeoisie rule in MN media.
LAMBERT: True enough. But a big daily newspaper has (or had) a far larger news hole than any of the others you mention. You expect a more uniform journalistic strategy than this.
Doesn't it seem most likely that this ZIP code info came from Par's time at the Pioneer Press? I would say this is one more bit of strategy he stole from the east metro side.
LAMBERT: Par's bag of tricks is not particularly deep or varied. It is exactly the same strategy. His influence on this market will linger for quite a while. Of course, it was the blundering of Knight-Ridder and the greed of its private equity investors who handed him his job orders.
The purity, balance and reasonableness of private sector management, you know.
How about these are zips with incomes that actually might allow them to trade with Strib advertisers?
Pretty basic demographic pandering.
Certainly not anything Par wouldn't be capable of figuring out.
Hell, I get my "MARQ" magazine out there every month, you know!
As I recall, Lambro lives in "high Edina" his own self, steps from Lunds, Edina Plastic Surgeons, and those tony new condo's adjacent to the Edina Theater.
LAMBERT: And it swells my chest that I am one of the Strib's target customers. I may stroll over for a tuck this afternoon.
Sorry, I take all my inspiration from the daily howlings of my dog. That book reviewer has a way with words, and his is the kind of advice that fat cats living in the posh zip codes need to hear. Which brings us to editorial content, your favorite topic. Clearly, what the Star Tribune needs more of are omelette recipes.
LAMBERT: Or recipes for a proper mojito. No damn syrup!
Man, I'm hurt. My little cottage in Shakopee is not in the target market. That explains why the edition I get misses all of the sports scores in it.
The first time I looked at this map I thought it was a Lambert joke. Par really did this? My already low opinion of him just lowered.
LAMBERT: There's a new McMansion next to us for sale, Dave.
Just heard Dean Singleton is visiting the PiPress tomorrow morning for a meeting. Any idea what's going on? More layoffs?
Gee, I wonder if the whining "anonymous" is another failed radio host? *cough* Nick Coleman *cough*
It looks like Nickboy is angling to get his old job back across the river. Be careful crossing the bridges on your way back Nicky, the evil Republicans don't care about your safety... right?
Too bad "anonymous" didn't have the guts to put his name to his statement. A leftist complaining that the Strib isn't biased enough? I'm shocked.
LAMBERT: And what is your proof -- assuming you ever actually require facts and reality to support any argument -- that Nick Coleman was Perry's source?
For the record, Mr. Coleman denies being the source, points out, "There is more than one disgruntled employee at the Star Tribune", and hadn't yet seen the post when I called to ask.
Not that that will deter you.
probably just wants to discuss how to distribute all of the par ridder damages.
Congratulations, Brian (and Steve Perry -- this bodes well for The Daily Mole!).
Who'd a thunk you'd make Hugh Hewitt?!
http://hughhewitt.townhall.com/blog/g/700ecebe-134c-48e0-916f-8b2a43afde...
LAMBERT: I haven't been so thrilled since I got a Joseph Goebbels Junior Achiever pin from a German cousin.
Damn! I live in Linden Hills. Imagine my surprise at discovering that my idyllic yuppie 'hood doesn't make Par.
LAMBERT: Time to pack up and move a dozen blocks west.
Somehow, it's not surprising in the least to see that Nick Coleman somehow manages to find the strength to whine louder than his former comrades that have had their asses fired...probably why he is still paid to do it a couple of times a week in the paper.
LAMBERT: And so after three passes through the wingnut echo chamber it is now a "fact" that Coleman was Perry's source.
You guys really ought to take a couple journalism or ethics classes. Actually knowing what you're talking about comes in handy occasionally.
Hilarious. Does liberal delusion know no bounds?
Here's a thought: The Strib is flagging financially thanks in part to its over-the-top biased news coverage, and unhinged from reality editorial board. But mostly thanks to the facts that circulation is saturated in the core urban market, that there are new, better ways to access information, and is facing strong, new competition for advertising dollars.
So, wow! New ownership realizes their's more to the metro area than what is contained in the I-94 loop. There are suburbs! And there are rural communities… and there, there are subscribers who have other interests besides how the paper can bash the Bush administration, silence conservative voices, expand government entitlements and turn the screws on business and the wealthy.
The new owners understand that delivering an old product to new customers doesn't usually work. Maybe if they want to grow the business, then news coverage and opinion will have to be stronger on the local front, and reflect the wide-range of attitudes in the community… not just one extreme liberal voice that plays to the Kenwood/Lake of the Isles crowd.
That perplexes liberal morons like Nick Coleman -- most surely the "Strib veteran." The idea that a business would respond to customer needs, rather than force the fist of socialism down readers throats. They blame the non-existent "vast right wing conspiracy.�
I guess the upside is, that in doing so, these liberal idiots have admitted that the old Strib was run by and for liberals. That there were no conservative voices in the old Strib. And that conservative voices were not welcome on those pages.
Indeed Colemand and the old-guard at the Strib as a bunch of intolerant, left-wing hacks.
Note to the new guard at the Strib, as you clean house… You missed a spot. It's quite a Nick. Rub it out.
LAMBERT: I'm curious where you cut and pasted this from? But it's no more accurate here than it was wherever it first ran. Again, not that accuracy has any currency in your style of "argument".
The above comments are presumably from Powerline readers -- apparently known as "blog chihuahuas" (thanks Spot and Charlie Q). Read some of these comments on my new blog after Powerline linked to the post.
LAMBERT: Are there laws against incest?
It's my comment, from another board. Interesting that you respond to it.... kinda cool, actually.
There's not much inaccurate about it... well, unless Nick isn't the source. And my guess is, he's lying.
The Strib has traditionally been a leftist paper. It is flagging financially. The paper is facing stiff competition from new media, and new advertising channels. It has not reflected the news, values or interests of readers beyond the urban core. (your earlier comment that the urban core is the only place where news happens signals your bias). The Strib has been intolerant and unfriendly to conservative voices.
And the new ownership is shaking some things up. And liberals at that paper... and this one?... are over-reacting.
Nothing inaccurate about any of that. If so, please enlighten us all oh wise one.... Please, illuminate the superiority of your "style of argument." ... my guess is it's as fact free and intolerant as your boy Nick's.
LAMBERT: You see these pesky truth and accuracy things are kind of relative. You say, "Not much inaccurate about it ... unless Nick isn't the source." Well, from where I stand, that constitutes a fairly significant error of fact right there at the start. (I know, I know, all liberals are liars ... or so you assert without any deeper knowledge.)
Likewise the part where I supposedly said, "the urban core is the only place that news happens." Do me a favor and dig that out verbatim for me, will you? Because I didn't say that. But the "fact" that you say I did is all you require to assert my "bias" on the matter. This type of ill-disciplined rhetoric doesn't do much for honest argument.
As for the Star Trib being "leftist", a stale cliche ... I assure you that among actual leftists the Strib has only (very) occasionally satisfied their ideological expectations. Most of the time the paper, like most big city dailies, has plowed a safe, dreary, status quo middle ground, taking great pains to avoid offending anyone.
But if you're hanging out with the Powerline choir, you may have long ago lost sight of the middle ground, preferring to mistake it for your far right furrows.
So, you decline to address the substance of my comments then, and would rather take apart the thing I already acknowledged. You're quite the brave crusader. Typical liberal dodge.
The substance would be: The Strib has traditionally been a leftist paper. It is flagging financially. The paper is facing stiff competition from new media, and new advertising channels. It has not reflected the news, values or interests of readers beyond the urban core. (your earlier comment that the urban core is the only place where news happens signals your bias). The Strib has been intolerant and unfriendly to conservative voices.
BTW... here's the verbatim, where you indicate that the Strib is abandoning the locale where the news is.
"LAMBERT: Do you wake up this way,... point is that the commercial interests of the Strib ... is trumping the mission of actually reporting what is newsworthy to the larger, common community. Everyone understands the paper's devotion to certain key zip codes and suburbs. That's where the money is. But that is a far, far different thing than where the NEWS is."
Or aren't you "Lambert". On another note, my readership of PowerLine doesn't exclude you from being a liberal hack.
LAMBERT: A conversation with you guys is like some kind of rhetorical death spiral, with your "adversaries", (and good God there are a lot of them) constantly being charged with refuting -- with "facts" your cliched assertions. That the paper is "leftist". Really? How so? And that it is riddled with liberals. Again, you've counted? Performed psychological profiles? Or are you just parroting some radio or blog-world guru? What do you really KNOW?
Point being that within a couple minutes it becomes a waste of time. If you've been reading this blog you can look up any number of times where I've tried to analyze the Strib's editorial and commercial problems. None of them really have much to do with orienting the paper more toward your specific line of thinking ... or lack thereof.
But if the quote you pulled out translates, in your mind, to me saying "the urban core is the only place where news happens" there really isn't anywhere to go with this. Hugh Hewitt will be on soon.
To the extent that anything I said here brought out this vigilante party of right-wing zombies, I am deeply sorry. I assumed they mostly came out at night...
LAMBERT: You handed them their pitchforks, bubba.
Big deal if Coleman isn't the source. It hardly is an inaccurate assumption that this kind of vitriol could have come from his lips. The point is that you and all of the other hacks aren't interested in anything that comes from a point of view that is in conflict with the DNC's and DU's talking points. We know that it is impossible for you to see the forest for the trees when this has been the modus operandi for the press (both "mainstream" and "alternative") the Twin Cities for decades.
It's ironic to hear you chastise people that challenge your myopic views as being wingnuts and in the "Powerline echo chamber" when these are lines directly lifted from Nick Coleman's repertoire. Hello pot, meet kettle.
Why is it you're so hung up on the fact that a number of people assumed that it was Coleman? You're just using that as a strawman argument by dismissing very valid points that are at the true crux of the issue. You cry out for honest rhetoric yet pound your chest about how you have always referred to President Bush as W* since 2000.
Is that not hypocritical.
LAMBERT: I'll drop you a line when you make a "valid" point. Until then I have no problem interacting with conservatives or anyone making a thoughtful argument. Hackneyed, treadworn, humorless vituperation is fool's game. I ain't interested.
And so retreats our liberal minstrel, still blithely ignoring the pathologically obvious bias of the Strib as evidenced by the YEARS of Eric Ringham, Jim Boyd, Susan Albright-ism.
Nick Coleman, Doug Grow, Kevin Diaz, Maria Elena Baca, CJ, Duchesne Paul Drew, Delma Francis, etc etc etc etc etc.
Probably even Kim Ode. And certainly Claude 'n Rick.
And obviously Kristin Tillotssson.
Happy liberals all!
Ad Nauseum. ( Emphasis on the Nauseum).
LAMBERT: I believe I can now rest my case for treadworn vituperation.
So you really are going to avoid the subject. O.k. It's a waste of your time. I get it. No sense talking to people who don't agree with you.
How is the paper leftist? How often does the paper's editorial board support conservative ideas/values, versus the percentage it attacks them. (it's about 10 to 1). How many Republicans does the paper endorse? ... Also about 10 to 1, and that 1 is usually a liberal Republican, or there are no Democrat opponents.
The paper's bias is rabid on the opinion pages, and also is illustrated vibrantly on what gets selected for news coverage. Stories good for conservatives go inside. Stories good for liberals go on the cover. Stories bad for conservatives go on the cover. Stories bad for liberals get buried.
Speaking of lying about what people say: I never said the paper was riddled with liberals. I said it's a liberal biased paper, that has no room for conservative voices/opinions... as demonstrated by the hostility toward Kathrine Kersten.
I've read your studies before, and they're hogwash. You're not much more than a liberal apologist who denies liberal bias. You've been hanging out with deranged liberals so long, you have no idea where the center is anymore -- to turn your phrase. There's nothing independent about you.
As for today: It's not that responding is a waste of time. You could have responded simply to the points I raised without changing the subject and going on the attack. Unfortunately, it appears that you are lazy, and disinterested in leaving your own echo-chamber.
LAMBERT: I tell you what. You come out from behind your fake name, and maybe we can talk. My name is right here for everyone to see. I doubt that'd change the quality of your argument much, but right now you are just another all too familiar wall of unmodulated, anonymous bitter noise.
LAMBERT: I'll drop you a line when you make a "valid" point. Until then I have no problem interacting with conservatives or anyone making a thoughtful argument. Hackneyed, treadworn, humorless vituperation is fool's game. I ain't interested.
-------------------------
No he won't. His back and forth with me proves this promise phony. The back and forth also shows that "Hackneyed, treadworn, humorless vituperation" is not only Brian's game, it's his passion.
You've come quite a way from being the Pioneer Press' entertainment critic.
LAMBERT: Do you ever ask yourself why you are so angry? I assume its because the world doesn't always walk and talk your way. Who told you it would?
You really are afraid of addressing the issues aren't you.
Presented with specific, rational points, you've dodged, ducked, diped, dived and dodged. Presented with a quality argument, and valid points, you've determined to change the subject to avoid the question.
Now you want my name. What's next? You want to know my favorite color? It's red. (surprise!)
What else will it take to get an honest, candid response from the great Brian Lambert.
If this is the quality of your typical conversation, I don't know why The Rake bothers paying you. And I don't know why you bother waking up in the morning.
LAMBERT: I'll take that mean you are not willing to peek out from behind the skirts of anonymity. Is it dark back there?
P.S. Have you ever wondered why you're so phony? It's probably because you're a liberal, and are threatened by having intelligent conversations with others who don't see the world your way.
It 's interesting that Kersten seems to be exempt from the hyper-local mandate. Her column today, which calls for the U.S. to stay the course in Iraq, is a case in point. Very odd, because now the Strib's editorial writers aren't even supposed to be writing on subjects like that -- they're supposed to write about local issues. But it's okay for Kersten to do it, and have it run on the cover of the intensely-local metro/suburban section?
LAMBERT: I'm taking bets on when Kersten melds the Flying Imams and the Critical Mass bicyclists into one hellish, terrorist specter of islamo-fascism and post-hippie anarchy.
This is getting really tedious.
LAMBERT: Yeah, I'm already leafing through the new issue of "Automobile".
Jeez. Reading the comments for this post took up 5 minutes of my life I'll never get back....
LAMBERT: It's like looking into the eighth level of hell. I'm now into heavy DELETE mode.
It's a waste of time for you Brian because you refuse to be honest with the facts and yourself. You just refuse to admit that the major paper in this state is significantly biased in their news reporting, editorials, columnists and endorsements. Newsflash Brian: the Strib is still extremely biased towards the DFL and liberal/leftist viewpoints. It has been for years and hasn't changed much at all even with a couple of minor tweaks. The liberal bias is one part of the issue but the greater one is the lack of any sort of admission from them or others such as yourself that it is so. Couple that with the great weeping and gnashing of teeth from an anonymous (not Nick Coleman) source on the staff further accentuates the bias.
The left are the champions of tolerance? Yup. That is as long as no one disagrees with them or challenges them. For years, liberals and others on the left had their bully pulpits in major network news departments, academia, print, PBS/NPR, music/entertainment, etc. And the cold hard fact is that they still dominate in those areas. However, now when conservative thought has found a voice and outlet by thriving on talk radio and in the blogs on the internet that Al Gore created, the left cries foul! Bring back the Fairness Doctrine! All you righties are nothing more than kool-aid drinkers that take orders from Faux News!
Sadly Brian you just continue to attack the message and the messengers of the those that are exposing these realities. Sadly you refuse to see the problem with an anonymous (not Nick Coleman) Strib staffer bemoaning the paper's token and miniscule conservative outreach. Sadly Brian, you are missing the boat and missing it badly.
I think I get it now. These boys aren't old enough to drink yet are they? Aw. Lambo, do 'em a favor and buy 'em a six pack of something with "ite" in the brand and a copy of Maxim. Wait, Bertram, Jr, could loan 'em one of his back issues.
LAMBERT: They are some angry "laddies" aren't they?
Not to change the subject or anything, but I was wondering if Lambert or Rybak could explain the missing Rake post about the Babette bathroom, the whining about the missing soap that Ann posted yesterday on her wine blog and then (had?)removed. Did an advertiser complain? Did she run afoul of an editorial fave? Were other local bars getting nervous about Bauer's bathroom soap checking? Considering some of your snark about the local media's inability to cover itself, I was hoping you guys could get to the bottom of this one before CJ does.
LAMBERT: We've applied for a grant from the IRE to dig this out. But if there was bad grammar, a Vikings defensive back or Amelia Santaniello involved I'm afraid CJ will scoop us.
Here's a real life incident I want to share with all you anti-capitalist, government loving liberals. Today, Friday, October 12, were you to call the Minneapolis Library information line at 630 6000 to inquire about the hours the downtown library was open, you'd get a voice message that told you that it was open on Friday from 10 am to 6 pm. If you took that seriously, and showed up at the downtown library today, you would find the doors locked, a notice posted on the door that informed you that all Minneapolis Public Librarys were closed today for "staff training" and a small group of pissed off people who had taken the trouble to come down to library only to find out it was closed. Apparently, "staff training" does not include training the staff in the challenging task of providing accurate information about library hours. But why should it? The library is a taxpayer funded pretty much unregulated monopoly, and unlike for-profit, competitive enterprises, if they screw up there's nothing anybody can do about it, so why bother to get it right. This is lesson that the Stribugle folks, formerly, but no longer, an unregulated monopoly, should be learning from. But they'll never learn. That's why it's so much fun to watch.
Dan Cohen
LAMBERT: I had to wait 15 minutes for a burger at McDonald's. Can I blame some big government doofus for that?
No, Lambert, when McDonald screws up, what you can do is go to Burger King. When the government screws up, you can go to hell.
Dan Cohen
LAMBERT: Come on Dan, you find way to rip the liberals for screwing up a McDonald's order.
One word for the forever embittered anonymous source--ENRON!
LAMBERT: You hate the troops, don't you?
In addition to perdition, Cohen can go to Barnes and Noble and stimulate the economy. The libraries are short-staffed and have shortened their hours because Cohen and his fellow right-wing bellyachers are succeeding in their righteous quest to "starve the beast."
Or, if things are slow in the defamatory bag man business and he can't afford to buy a book, he could skulk on over to St. Paul's main library. Or, hey, here's a thought: he could just shut up when confronted with the lower level of services his efforts have wrought.
LAMBERT: You sir have jabbed the howling beast.
Libraries have books (many about SCIENCE, many filled with information and FACTS!) and if the library meant just ONE person did not have free access to different and open media forms that means one less person became a liberal for the day! Plus, with the library being in Minneapolis - well, that's one less day and place the commies can congregate!
LAMBERT: Dan Cohen ... spared a liberalizing experience.
Well, they don't get much more pinko than that guy, Carnege. Total libtard.
LAMBERT: It's encouraging to see everyone picking up the latest, hip jargon.
Gosh I get tired of all this "liberal bias" crap, if only because ANYONE can claim bias because someone or something doesn't absolutely agree with their view of the world.
Here's my view of the world: I believe in compassion and that, in many cases (but not all), the needs of the community outweigh the needs of the individual. Does that make me a liberal? I suppose then that the Catholic Church is liberal, too, because it, too, believes in compassion and communal needs ... even if it doesn't approve of birth control and abortion. On the other hand, I also believe in fiscal responsibility so I guess that makes me a conservative, too.
LAMBERT: So ... to ape the "with us or agin'us" mentality of the echo chamber ... you don't believe in anything. A nihilist in other words, if you're like, into the whole "Lebowski" thing.
Maybe I am a nihilist. Or not. Depends on the day of the week or the hour of the day, I suppose. Dude.
:)
LAMBERT: Just stay away from the rug, man.
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