Dude Weather Subscribe to Secrets Minneapolis / St. Paul
While it is impolitic for one person in advertising to criticize another's "work,"* I feel that the rules are different when the effort in question is produced by a conglomerate.
(* It is also only fair to submit a competing idea, as I will do. Maybe it sucks more. So. I live here too.)
I am questioning the effort put forth recently by a number of design and public relations firms (at the pleasure of Rybak and that guy in St. Paul) to promote Minneapolis and St. Paul.
The theme is "MSP. More to LIfe."
What?
This is a product of a camel which is nothing more than a horse designed by a committee.
If they wanted to take nice photos of the Twin Cities and leave it at that (and the photography is really exceptional) it might have some merit. But as it stands it is simply boring, not buzzy. Buzz is what gets people talking, feeling and thinking about places, people and things.
I ran a campaign for the City of Excelsior in this very magazine (when it was a magazine) for the price of a photoshoot catering budget. I can't say it was the best campaign of all time but I do know it returned almost two million dollars in local, national and international buzz.
Whoever did this MSP thing should give me a buzz.
Or get a life.
MY IDEA (GIVEN FOR FREE DUE TO A CONFLICT OF INTEREST). The current MSP campaign sounds alot like "get a life." I am sure they spent a fortune on research proving that people feel there's nothing to do here or have a low opinion of the place.
Incredible.
No one who has spent any time here can deny that there is a zeitgeist about Minnesota. Buillding a brand requires a recognition of that fact.
Minnesota is perceived, nationally, as an ice box and not much else. Yet people love to raise their families here. To put it in the words of a NYC expatriate, "Minneapolis St Paul is a great place to live but you'd never want to visit."
So, if the objective of the urrent MSP campaign is to get people from out of town to visit why not be contrarian and use this as a campaign? Hell, it shows we're sardonic. Sardonic (as Jon Stewart shows) sells.
My second idea, ironically, has already been partially produced. The current campaign features photography with a "hot and rich" quality that look fantastic when it is backlit. It just needs positioning.
Like...
Are you ready?
ClubMN
OK. OK. Not so fast. Here's what you have to do my friends. Find these photographers and use them to snap more pictures that make MSP look exotic. Bikinis on white sand. State Fair Freak Show. The new W and the interior of the Graves 601 for chrisssake. The stuff we have that you never see.
I am talking about Minnesota as the latest antidote to civilization--to borrow a great old line from ClubMED.
And copyright schopyright.
Every conglomerate has a team of lawyers.
They can make it so.
And then this campaign will have some go.
That would be moi. Ski Mama Maximus.
I am also leading the finest SKI SWAP around at Hyland Hills Ski Area next Friday from 5-10 and all day Saturday. That's Hyland Hills in Bloomington right down the street from the big ski jump on 494 (you can almost see it from downtown).
Unlike a typical hockey parent (or political poster mom for the cause), I am bright enough to speak in polished syntax while I purchase lightly used world-class equipment for my whole family at 85% OFF RETAIL.
That's right, you don't have to be a Ski Racing Mom like myself to outfit yourself or your family with complete 1-year old ski packages (including boots) for $175.00.
And unlike a typical hockey parent, I don't have to wear a large, oversized button picture of my kids on my pullover jacket to cover up the extra pounds I've put on since High School. Because I HAVEN'T. HA!
That is because I DO SKI RACE. Heck I can even eat pizza and work it off (instead of huddling under an oversized bra at the hockey rink). So perhaps its time you discovered the other winter sport.
Then tell the "other woman" where she can stick it.
Seriously, there is no cheaper or more fabulous way to buy ski and snowboard equipment--this SWAP has grown by 150% in the last two years due to word of mouth. Those who know, go.
Twelve days ago I got drunk on Apple Pucker (yes, really) and fell down a flight of stairs. Classy, I know. The ordeal resulted in a violently sprained ankle and an extended "vacation" at my Mom and Dad's house in Saint Paul. Thanks to modern technology, I was able to keep up my Rakish ramblings and what not, but from a comfortable leather couch with multiple pillows, blankets and one doting Pitbull who somehow managed to stomp on my ankle with amazing repetition - when she wasn't sleeping directly on top of me, that is. Charming as that was (and believe me, this dog embodies the term "puppy dog eyes"), I still longed for my own bed, the freedom to chain smoke with wild abandon, and to take more than two Advils at a time, as my mom is a big believer in pain killers, even over-the-counter ones, in strict moderation. My lack of health insurance thwarted any drugged-out Vicoden hazes, much less an actual diagnosis, so I've basically been in pain for the duration.
However, my injury somehow sparked a long-dormant maternal instinct in my Mother, who isn't exactly the mothering type. Because of this, I easily became a demanding brat, insisting on regular ankle rubs, icings, and at one point requesting not just a cupcake, but a pretty cupcake because eating a plain one was just not good enough for me. My Mom responded to all this and much more with such diligence and patience it was astounding, and a little bit shocking, considering my childhood wasn't exactly one of indulgence. While all this may sound lovely, it ended with me having to pretty much throw a tantrum to be released from the clutches of my smothering mother to crutch my ass back to my messy apartment.
Finally back in my less-comfortable, but more independent environment of scattered papers, un-hung art and overflowing ashtrays, not to mention the half-eaten sandwich I left on a table last week, I feel liberated, yet worried at the same time. I can't imagine anything more embarrassing than falling in the shower due to my ankle, hitting my head, then being found naked and knocked-out by my landlord, or worse, the Fire Department. Cross your fingers for me, dear readers.
At any rate, this whole ankle-sprain business has really cramped my style. I will never again take walking for granted. All you a-holes storming around with your strong bones and un-torn ligaments, driving your cars and going to the bathroom sans crutches really don't know how good you have it. Last weekend I missed seeing the original lineup of The Time play live at the Minneapolis Hotel. I missed numerous cool art openings and parties. I missed lots of free booze and free food (two of my favorite things). I feel like I missed more than usual, all because of a moment of drunken clumsiness. I'll probably be walking like Quasimodo for at least another week, so if you see me, don't stone me, and whatever you do, don't offer me a shot of Apple Pucker.
Just when I was about to launch my ski team's website this "Hockey Mom" thing blows up. Well, well, the truth is, the buzz surrounding the sport (and the phrase) will only help us attract converts.
Still I have aborted further attempts at uncovering the culinary habits of Hockey Moms and Dads versus those of Skiing families till the buzz cools down. For a look at this superior winter sport and lifestyle click the link at the bottom of this page.
Elitist?
Hm. The best downhill skier in the Midwest in his age class is from the cosmopolitan city of LaCrosse, Wisconsin. He practices with a kid whose father drives him to races in a Hummer with double racks and hires private tutors for his schooling.
In Austria.
In other words, a melting pot on snow.
Does that make it a fondue?
Read about the "other winter sport" at this stillborn page.
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A few days ago I had an allergic reaction to Obama's acceptance speech. I have not changed my mind about Obama, but I have also quickly learned the perils of speaking out of my butt too fast--which is essentially the origin of most political commentary offered without the baptism of time and experience.
I should have waited a day.
I don't need to know much about Sarah Palin to understand where she is coming from. My first reaction was a devil in a blue dress with sexy librarian shades and a social conservative that will tell me what to do.
While I have not changed my mind about Obama, the timing of my comments and the central reason why he freaks me out may now be coming from the other side of the political spectrum--and as time may show, it could be cloaked in overtly religious terms.
Let me tell you what to do, sinner.
So call me stupid--(and this re-link is by design)
At least I'll be smart enough to vote in a way that favors one candidate without actually voting for their ticket. It's cynical, but I've done it before. Politics is not my religion nor is religion my politics.
I am going back to cars.
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